It seems to me the most “natural” thing in the world is an animal who tries to manipulate its environment to get what it wants. After all, it’s how they survive. That same animal will also look for ways to avoid what it doesn’t want. The former activates a mindset of creativity based on seeking a good thing; the latter activates a mindset based on retreat from something undesireable.
So as a trainer, I think it is a worthy goal to make my horse think I am a totally fascinating because I keep finding ways for him to get what he wants. The challenge on my part is to set it up so he wants what I want. Now that’s more natural.